The Outstanding Contribution to European Sports Broadcasting honor someone who has made a significant and lasting contribution to the European sports broadcasting industry, recognizing an individual who has had a positive impact on the way sports content is produced and/or shared.

This year, the recipient is Sally Richardson, BBC Sport executive producer – Wimbledon and The Boat Race and lead director – Olympic Games Paris 2024.

During this interview, Sally speaks about:

Career and Contributions (00:03 - 01:30): Sally received the "Outstanding Contribution to European Sports Broadcasting" award for her 40-year career in broadcasting

Career Beginnings (01:30 - 03:21): Sally started at BBC in 1985 in Leeds as a facilities clerk, later progressing to BBC Sports as a production assistant in 1991 with guidance from key mentors like Harry Gration and Malcolm Kemp

First Directing Experience (03:21 - 05:00): Sally reflects on her first major directing role with BBC's "Grandstand," describing it as a “pinch-me” moment, crediting her team for her success

Mentorship and Leadership Style (05:00 - 09:40): Sally highlights the influence of mentors, emphasising the importance of teamwork, being authentic, and not micromanaging her team in productions.

Career Highlights and Hopes for the Future (15:16 - 18:52): Sally speaks about her work on the 2012 London Olympics and expresses her hopes for continued sports broadcasting success, improved diversity in the industry, and recognition for underrepresented voices