As many in the sports-production sector look to migrate more of their media workflows to the cloud, everyone is on the lookout for affordable, user-friendly platforms to make their lives easier. The Backblaze Storage Cloud provides a foundation for media organizations to build applications, host content, manage media, back up and archive data, and more. Backblaze B2 Cloud Storage offers an always-hot, performant, and S3-compatible solution that features enterprise-ready security and compliance at 1/5 the cost of AWS S3 with 3x free egress, according to the company.

The company recently announced the launch of Powered by Backblaze, which helps independent software vendors (ISVs), technology partners, and other companies take the complexity out of offering object storage within their branded user experience so that they can focus on enabling customer success and growing revenue. Powered by Backblaze offers companies the ability to incorporate B2 Cloud Storage into their products seamlessly, empowering them to sell more services or enhance their user experience with no capital investment. Today, this program offers two features that support the provisioning of B2 Cloud Storage: Custom Domains and the Backblaze Partner API.

In this SVG New Sponsor Spotlight, Elton Carneiro, Backblaze, Senior Director, Partnerships, discusses the launch of Power by Backblaze, how its cloud-storage platform compares to others in the market, and how sports-media organizations can take their production ecosystem into the cloud with Backblaze.