Working with numerous movers and shakers in the sports-video community, Ateliere Creative Technologies has their eyes set on pushing productions forward. Whether it's assisting Sweden's Sveriges Television with The Great Moose Migration or streamlining the media supply chain for efficient workflows, their goal is making the job of broadcast entities easier and more sustainable.

In this New Sponsor Spotlight, SVG’s Kristian Hernández speaks with Ateliere's SVP, Live Products, Andy Hooper to discuss the myriad of solutions that the company offers to the industry, break down last month's IBC Show 2024 in Amsterdam, highlight the impact that artificial intelligence has on their business, detail how the acquisition of Agile Live in July and other developments is setting themselves up for success in 2025, and more.