Altcasts at RSNs: Alternate Broadcasts Engage the Next-Gen Sports Fan
SVG Regional Sports Production Summit 2025
•
33m
Alternative broadcasts are redefining the sports-viewing experience, blending animation, data-driven storytelling, and interactive elements to engage a younger, more digital-savvy audience. This panel will explore how leagues, broadcasters, and tech innovators leverage alternative production styles — from animated broadcasts and data visualizations to personality-based commentary and whiparound shows — to create new entry points for fans.
Panelists:
Justin Hathaway, Marquee Sports Network, VP of Content
Josh Jun, NESN, VP of Content
David Koppett, Sportsnet Pittsburgh, Senior Director of Production & Operations
Eric Say, Gameday Creative, Owner / Creative Director
Moderator:
Jason Dachman, SVG, Editorial Director, U.S.; Regional Sports Production Program Director
Up Next in SVG Regional Sports Production Summit 2025
-
The In-Market Streaming Age Arrives: ...
With the local-sports-media landscape in transition, direct-to-consumer (DTC) streaming, free ad-supported TV (FAST) channels, and RSNs’ authenticated apps are redefining how fans access live coverage. This panel will examine how teams, broadcasters, and tech providers navigate the streaming era,...
-
Tech in Action: The Latest Innovation...
As the regional sports market transforms, so too does the technology driving its live productions. This panel will showcase the latest innovations reshaping how regional sports broadcasts are created, delivered, and consumed. Industry leaders will discuss advances in cloud-based workflows, remote...
-
Marquee Sports Network Creates High-...
In today’s competitive sports landscape, delivering an exceptional fan experience is essential. This case study will highlight how Marquee Sports Network in close collaboration with MediaKind built and evolved a Cubs-focused DTC streaming platform, using fan data to shape and enhance the experien...