Advanced Image Robotics was founded in 2020 in an effort to let creators and producers focus on the content and not have to be IT experts. The founders were also looking to create a purpose-built platform that could broadcast an event without breaking the budget.

Scheduled to ship in Q4 of this year, the AIR One ecosystem allows a small production team (or even a single individual) to capture with a robotic 4K-cinema-quality camera, control with a simple iPad-based app, switch and edit via the custom-designed AIRCloud platform; and stream to viewers directly from the camera using a simple ethernet connection. It has already been used successfully on a variety of live-sports events, including NBA Summer League, Major League Rugby, and Brazilian jiujitsu tournaments.

Using robotic controls and machine precision to give provide greater accuracy in shooting, the camera equipment used in the AIR One system sets up and breaks down in minutes. In addition, direct cloud connection streamlines the camera-to-viewer workflow, enabling distributed teams through cloud production for a more efficient labor force.

SVG sat down with Founder and Chief Product Officer Nick Nordquist to discuss the how the idea for AIR originally came from his daughter’s soccer matches, where he sees the AIR One platform fitting into the overall live sports ecosystem, and how remote and distributed production models are changing the face of live production.