One of the more intriguing innovations that has occurred in live sports production over the past few years is the integration of cameras typically used in cinematic environments. AbelCine has positioned itself as a key advisor to sports broadcasters looking to make this leap effectively.

In this edition of the SVG New Sponsor Spotlight, Tom Digges, Rental Business Manager at AbelCine joins our Brandon Costa to discuss the rise of cinema-style cameras in live sports, how AbelCine is serving as a consultant (of sorts) to ensure these tools perform effectively in live broadcast workflows, and how he sees this trend continuing to grow in the future.