LA Galaxy's Barbara Maningat on Creating Championship Content
SVG Venues & Teams Summit 2025
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5m 31s
The reigning MLS Cup champions, the LA Galaxy, are setting the standard for in-house content across Major League Soccer. At the heart of it all is Galaxy Studios — a first-of-its-kind, club-run branded entertainment studio powering everything from social media and marketing to electrifying in-stadium experiences.
We caught up with Barbara Maningat, Director of Content & Brand for the Galaxy, to talk about building content around the club’s 2024 championship run and how Galaxy Studios is transforming the game-day atmosphere — from immersive theme nights to the addition of a live DJ stage that takes the fan experience to the next level.
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