Driving Efficiency: How Sony’s Ci Media Cloud Supports NHRA’s Workflow
SVG Summit 2024
•
13m
The National Hod Rod Association (NHRA) relies on Sony’s Ci Media Cloud to simplify and optimize its complex production needs – from live stream capture to seamless editing and broadcast delivery. Discover how Ci Media Cloud centralizes NHRA’s media, reduces integration overhead, and supports remote workflows for editors and producers alike – maximizing efficiency and collaboration while reducing costs across the entire media lifecycle.
Presenters:
Mike DesRoches, Sony, National Accounts – Sports West & New Media
Rob Hedrick, NHRA, Senior Director of Production
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