NASCAR Revs Up New ‘Cognitive Asset Management’ System: A Keynote Presentation
SVG Sports Content Management Forum 2024
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24m
In an effort to increase efficiency and boost its production capabilities, NASCAR implemented Perfect Memory’s Cognitive Asset Management (CAM) solution into its central production environment earlier this year. The CAM system, which is being utilized for all post-production MAM needs, is able to fully integrate with NASCAR’s data APIs for live and archival metadata of the sport. Hear how this innovative “MAM-as-a-Brain” approach allows NASCAR to process, enrich, and search for content more easily thanks to auto-generated metadata and a next-gen search engine.
Speaker:
Chris Wolford, NASCAR, Managing Director, Media & Event Technology
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