Sports teams and leagues own years of valuable legacy content, and in today’s digital age, this content is growing exponentially. How can content owners leverage all of this content to help drive strategies in fan engagement or sponsorships while generating additional ROI? AI technologies are transforming the way that sports organizations can maximize the value of their content. In this session, we will explore how to leverage AI and machine learning technologies to help boost revenue and capitalize on media content.
Presenters:
Isabel Freedman, Wasabi Technologies, Alliance Marketing Manager, Media & Entertainment
Brian Shield, Boston Red Sox, SVP and CTO