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As the fan experience becomes more personalized and interactive, sports teams are being asked to transform their media operations into high-volume content factories. The modern sports team must deliver more content to more places in more formats and do it all quickly. Clips must be delivered to the team’s social media channels and influencer communities, to the players themselves who are trying to build their own personal brands, to hundreds of screens in the venues, and beyond. Signiant acquired Reach Engine in 2021 to bring additional capabilities to the Signiant Platform to help solve challenges exactly like this. Learn what Signiant is seeing in the market and how it has packaged the necessary components into a fit-for-purpose content factory for sports teams.
Matt Gaede, Signiant, VP, Global Customer Acquisitions