Since launching with the NFL Wild Card Game in 2021, Nickelodeon’s NFL game coverage has evolved from a madcap slime-filled experiment to a multi-Emmy Award-winning must-see annual celebration of the sport.

Although Sunday’s Broncos-Rams Christmas Day blowout didn’t provide much in terms of gridiron drama, CBS Sports and Nickelodeon’s “Nickmas” broadcast provided plenty of AR-fueled visuals aimed at drawing in the next generation of NFL fans.

After the game, Nickelodeon Executive Producer, NFL Slimetime, Shawn Robbins, who served as coordinating producer of the game, and Nickelodeon VP, Animation/Motion Graphics, Kurt Hartman sat down with SVG to discuss the third chapter in the annual tradition and how they were able to take this year’s broadcast to the next level — in terms of both technology and storytelling.