How MLB Local Media Is Rewriting the Regional Playbook
SVG Regional Sports Production Summit 2026
•
21m
Major League Baseball has turned regional sports turmoil into opportunity by revolutionizing the industry, producing local broadcasts for 14 clubs and adding cutting-edge production innovations like live drones, Wire Cam, Umpire Cam, and deeper player access that rivals any national broadcast — all in addition to handling in-market streaming and local linear TV distribution for nearly half the league. Hear from MLB Local Media leaders on how they built this operation, what's driving expansion, and what the future of locally produced baseball looks like in a rapidly changing media landscape.
Keynote Speakers:
Kendall Burgess, MLB, VP of Operations, Local Media
Doug Johnson, MLB, SVP and Executive Producer, Local Media
Up Next in SVG Regional Sports Production Summit 2026
-
Inside the Launch of BravesVision
When the Atlanta Braves decided to bring the club’s broadcast operations fully in-house and launch its own network, the team had less than two months before Opening Day to pull it off. The club's leadership wanted to launch more than just a new RSN, they aimed for a comprehensive content platform...
-
Maximizing Resources: RSN Live Game P...
As regional sports broadcasters navigate tighter budgets and leaner operations, this panel brings together industry leaders to share how they are prioritizing resources, identifying production difference-makers, and building adaptable teams capable of sustaining quality across a long season. From...
-
Into the Great Wide Open: Teams Launc...
As the traditional RSN model began to fray, several franchises are betting themselves and taking control of their local media rights and fan relationships. Leaders from MLB, NBA, and NHL teams who made the leap to launch their own RSN, DTC streaming service, or OTA broadcast partnership discuss w...
