Inside the Launch of BravesVision
SVG Regional Sports Production Summit 2026
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20m
When the Atlanta Braves decided to bring the club’s broadcast operations fully in-house and launch its own network, the team had less than two months before Opening Day to pull it off. The club's leadership wanted to launch more than just a new RSN, they aimed for a comprehensive content platform centered on one of the most successful franchises in sports. The result was BravesVision, a new content platform built around live game production, studio programming, and a growing digital footprint, with sales, marketing, and distribution of its telecasts all controlled by the Atlanta Braves.
Keynote Speakers:
Jeff Cravens, Braves Media Company, GM
Gretchen Kaney, BravesVision, Vice President and Executive Producer
Bill Stafford, Raycom Sports Networks, VP of Engineering and Technology Operations
Moderator:
Kristian Hernández, SVG, Senior Editor
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