In live event production, broadcast professionals will come up with engaging ideas to entertain their viewing audience. To achieve a handful, if not all, of their creative vision, networks are prioritizing relationships with trusted vendors to turn something on paper into a tangible solution.

At the SVG Regional Sports Production Summit, NBC Sports Bay Area & California's Coordinating Producer of Live Events Technology, Rusty West, describes how Tagboard is integrating live video feeds of viewers watching from home on the broadcast, how VideoShip to centralize their video archive and content retrieval in the cloud, and why leaning on these tech manufacturers and service providers is extremely important to success.