Inside the Launch of SEG Media and What’s Next for Utah Sports Fans
SVG Regional Sports Production Summit 2024
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17m
When the RSN contract expired for the Utah Jazz following the 2022-23 NBA season, Smith Entertainment Group (SEG) introduced a new sports media division, SEG Media, to create a unique broadcast content production and distribution strategy for the team. The approach removed prior barriers for fans to access content, created even more insider content to bring fans closer to the team than ever before, and gave SEG Media full autonomy of its content distribution through a comprehensive, three-pronged strategy (over the air TV, Jazz+ streaming service, a broader broadcast fooprint beyond Utah). During this session, Utah Jazz leaders take the stage to discuss how their existing broadcast operation and infrastructure paved the way for a successful first season and what’s next for SEG Media as Utah’s sports footprint expands.
Speakers:
Travis Henderson, Utah Jazz, Senior Vice President of Broadcasting
Caroline Klein, Smith Entertainment Group, Chief Communications Officer
Moderator:
Kristian Hernández, SVG, Senior Editor
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