Since the advent of legalized sports betting, fans have gained a new reason to watch their favorite sports teams. Regional sports networks have taken this new activity and have added sports betting analysis to their live programming and studio shows. At NBC Sports Chicago, the RSN has taken it to another level with BetCast: an alternative broadcast that focuses on real-time odds and other sports-betting content throughout the course of a Chicago Bulls game.

At the 2023 SVG Regional Sports Production Summit, NBCUniversal Local Chicago's VP, Sports Content, John Schippman details the challenges of its first edition in 2021, the lessons that they've learned since then, how it'll continue to change, and why fans keep coming back to watch.