Virtual Eye’s Ben Taylor on Enhancing Live Sports Through Data-Driven Graphics
SVG New Sponsor Spotlight
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8m 41s
As live sports broadcasters continue to seek new ways to make complex action more understandable, engaging, and entertaining for fans, Virtual Eye is bringing its award-winning approach to 3D graphics, real-time tracking, virtual twins, and visual information systems to the industry. Based in Dunedin, New Zealand, the company has helped reshape the way fans watch sports ranging from sailing and golf to cricket, baseball, motorsports, skiing, snowboarding, and more.
In this edition of the SVG New Sponsor Spotlight, we sit down with Ben Taylor, EVP, Production and Commercial, Virtual Eye, to discuss the company’s roots in revolutionizing America’s Cup coverage, its recent Sports Emmy-winning work with Major League Baseball, and how Virtual Eye works with leagues, teams, broadcasters, and technology partners to deliver richer, more fan-focused live sports experiences.
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