Tagboard’s Christine Chalk on Augmenting the Overall Fan Experience With Automated Social Content
SVG New Sponsor Spotlight
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10m
The Sports Video Group is excited to welcome Tagboard as a new premier sponsor. The company is a cloud production platform for live programming, which lets broadcasters and sports leagues incorporate social media graphics onto on-air coverage and in-stadium videos. Through partnerships with various entities like NBC Olympics, Fox Sports, NFL Network, Turner Sports, and Sinclair Broadcast Group, Tagboard has developed an automated solution that allows these broadcasters to attach social media content to their linear or digital product.
In this New Sponsor Spotlight, SVG’s Kristian Hernández speaks with Tagboard’s SVP of Strategy Christine Chalk about the services that the company provides the industry, how sports networks leverage their tools to put the fan at the center of the action, how a new round of Series A funding has expanded their business, and where they see themselves as social media and second-screen experiences become synonymous with live-event productions.
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