Augmented reality, extended reality, and virtual production are transforming the way live sports and entertainment events are produced, presented, and experienced. These technologies are no longer futuristic novelties; they’re becoming core elements of live broadcasts and immersive fan experiences. From dynamic virtual sets and real-time 3D graphics to immersive environments and XR stage performances, this panel will explore the creative possibilities, technical challenges, and strategic advantages of deploying these cutting-edge technologies for live productions.

Panelists:
Dan Baum, Disguise, VP of Sales, Americas
Zac Fields, Fox Sports, SVP, Graphics Technology and Integration
Dan Pack, Silver Spoon - part of the AE Live Group, Managing Director
Jon Slusser, The Famous Group, Owner and Partner