From Boardroom to Broadcast – The Business Decisions Shaping Sports Production
SVG Europe Summit 2025
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28m
Billion-euro rights deals, streaming disruption, and changing fan habits are transforming sports broadcasting from the top down. In this keynote, media veteran Mike Darcey, the former COO of Sky and CEO of News UK, unpacks the boardroom decisions and business priorities that are reshaping production, distribution, and the future of live sports.
Mike Darcey is the Managing Director of Tide End Consulting, Chair of British Gymnastics, and a former CEO of News UK, COO of Sky, and Chair of Arqiva.
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