Tech Focus: AI and Automation
SVG Europe Summit 2025
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26m
AI and automation have the potential to transform sports broadcasting and production, opening up new levels of efficiency, creativity, and scalability. This session explores how broadcasters, producers and rights holders are leveraging these technologies across workflows from live clipping and metadata tagging to automated content capture, highlights creation, commentary, and content personalisation. Experts discuss real-world use cases, emerging tools, challenges, and the implications for editorial control, audience engagement, and cost.
Ian Wray, Spiideo, Senior Director of Media Partnerships
Christian Nestande, TV2, Team Lead Live Infrastructure
Tabea Wagner, DFL, Senior Manager, Live Products and Innovation
Tim Achberger, Sportcast, Director of Technology & Product Management
Moderator: Will Strauss, SVG Europe, Editor
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