Closer to the Game: Redefining the Bundesliga Fan Experience
SVG Europe's The Football Summit 2026
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21m
With its ‘Closer to the Game’ concept, the DFL has created a strategic framework to bring fans emotionally closer to the action through enhanced access, modern storytelling, and an evolved production approach.
In this session, Marcus Beisiegel, SVP Audiovisual Rights & Media Product at the DFL, and Sky Germany SVP of Sports Production Alessandro Reitano will share how this vision was jointly developed and how Sky is now bringing it to life across its live coverage. The session will explore editorial concepts, production choices, and key technology enablers, from new camera perspectives to storytelling innovations, offering practical insight into how strategic intent translates into tangible fan engagement. The chair is George Bevir, SVG Europe, Editorial Director.
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