Creating New and Different Viewing Experiences for Fans
SVG Europe's Digital Content Summit 2026
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39m
“People don’t just want to watch content, they want to shape it.” In this session, we will examine how new, alternative and/or interactive viewing experiences can engage the next generation of viewers and fans. Using examples, the panel will discuss the pros and cons, including what success and failure look like, document the people skills and technologies required, and share their thoughts on why this is both the present and the future of sports viewing.
Panelists:
Tom Bowers, Hypothesis Media, Founder (chair)
Niall Hendry, Stats Perform, VP of AI Applications
Moritz Ladwig, Green Producer and Content Creator
Nikhil Acharya, JustSo, Head of Effectiveness
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