Welcome to the Club: How to Win at Fan Engagement
SVG Europe's Create Share Engage 2024
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59m
In a series of fireside chats, representatives from federations and leagues outline how (and why) they are using audiovisual content to attract/engage the next generation of fans and/or increase participation in their sport, and look at strategies for monetising them along the way.
Speakers:
James Rothwell, World Rugby, Chief Marketing & Content Officer
Rob Johnson, England and Wales Cricket Board (ECB), Head of Digital & Content – The Hundred
Jose Garnes, British Basketball League, Chief Content Officer
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