Monetization in the Live Stream: How Sports Delivers Partner Value
SVG Digital Engagement Forum 2025
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39m
Generating ad revenue and driving partner value and exposure are paramount to the future growth of the streaming sports business. From more traditional pre-roll, mid-roll, and in-stream ads to intentional graphical treatments like L-bars, squeezebacks, and reveals, how are modern sports properties leveraging technology - either client-side or server-side - to bolster sponsor inventory and better target audiences?
Panelists:
Ahmed Darwish, NESN, Chief Marketing Officer
G. Morgan, Uplynk, Head of Sales
Wade Nielsen, Fan Duel Sports Network, VP, Digital Revenue and Operations
Gavin Parker, WSC Sports, Head of Growth, Americas
Moderator:
Chris Wagner, OTT Advisors, Founder and Managing Partner
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