The NIL Effect: How the Business of College Athletics Impacts Video Production
SVG College Summit 2025
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49m
There’s no denying that college athletics is being dramatically altered by the era of name, image, and likeness (NIL), but what does it mean for our world of video production and distribution? How are internal content creation departments evolving to better support the athletic department and its student-athletes? How is content creation a more critical piece of recruiting? What are best practices for content sharing between athletic departments and student-athletes? How does this impact our live broadcasts and in-venue shows? This show opening panel breaks it all down.
Panelists:
Brandon Berrio, LSU Athletics, Executive Director of Social Media & Branding
Tom Buffolano, Tata Communications Media, Head of Business Development
Ken Cleary, University of North Carolina, Assistant Director of Athletics – GoHeels Productions
Jim Nachtman, Penn State, Assistant Athletics Director - Live Video Productions, Broadcasting, & Sport Administrator
Moderator:
Brandon Costa, SVG, Director of Digital and SVG College Summit Program Director
NOTE: This conversation was recorded on May 28, prior to the announcement of the approval of a federal judge to allow (not require) schools to directly pay their athletes for the use of their name, image and likeness (NIL). The result of which kicks in on July 1, 2025.
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