Penn State's Jim Nachtman on College Staffs Finding Success in the Age of NIL
SVG College Summit 2025
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5m 40s
The business of college athletics is changing, especially in light of the recent approval of a federal judge to allow (not require) schools to directly pay their athletes for the use of their name, image and likeness (NIL). That means schools could be writing checks to student-athletes as soon as July 1.
What does that mean for those that produce video - both live and postproduction - within athletic departments? At the 2025 SVG College Summit, our Brandon Costa spoke with Jim Nachtman
Assistant Athletics Director - Live Video Productions, Broadcasting, & Sport Administrator at Penn State University to learn how the Nittany Lions are approaching NIL and finding ways to generate opportunities for student-athletes and revenue for the athletic department.
NOTE: This interview was recorded on May 28, prior to the announcement of the House settlement.
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