The Economics of Cloud Production: Navigating Costs, Licenses, and Services
SVG Cloud & Content Workflows Summit 2026
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44m
Cloud production promises flexibility and scale, but the monthly bill tells a more complicated story. Users, vendors, and technologists break down the real economics: compute and egress costs, SaaS and licensing models, managed services versus DIY, and budgeting for live-event spikes. As vendor dependencies deepen and subscriptions multiply, how can sports-media organizations build smarter, more sustainable cloud economics without sacrificing performance?
Panelists:
Noor Hassan, AWS, Worldwide Partner Solutions Architect, M&E
Scott Rothenberg, NEP Group, SVP, Technology & Capital Planning
Art Wong, Deloitte, Principal, Sports Media Solutions
Moderator:
Jason Dachman, SVG, Editorial Director, U.S.; SVG Cloud & Content Workflows Program Director
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