How Tennis Australia Made the AO a Global Powerhouse
SVG Australia Summit 2026
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30m
Learn how Tennis Australia has transformed the AO into a shining example of how to create an event that connects with fans both on site and around the globe. We'll learn about their content creation strategies and workflows, how to create viral moments with substance, and how to connect with new fans to the game, hardcore tennis fans, punter, and more.
Keynote Speakers:
Josh Lee, Tennis Australia, Head of Broadcast & Media Operations
Xavier Muhlebach, Tennis Australia, Head of Original Content
Brie Stewart, Tennis Australia, Director of Content
Moderator:
Ken Kerschbaumer, SVG, Co-Executive Director, Editorial Services
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