Automating Identity Provenance for Talent in the Media Supply-Chain
Silicon Valley Video Summit 2025
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19m
Since 2017, Hollywood (e.g. – studios, networks, talent agencies, payment processors) have explored the need for a registry to manage a global, interoperable Talent ID standard (e.g. – a unique, persistent, machine-readable & freely-resolvable ID number – like an IP Address or UPC barcode) to automate manual processes of notable talent ID matching, disambiguation, and verification – in the service of discoverability, royalty collection, and revenue tracking. And while other media and business sectors have automated / scaled supply-chains around ISO-level unique IDs – e.g. – music (ISRC), book publishing (ISBN), packaged goods (GTIN) – not so M&E, nor sports leagues & federations – around arguably their most valuable asset – the players/talent. And in the era of deepfakes and NIL rights licensing deals, verifiable identity of public figures is more critical than ever. Founder/CEO Will Kreth of HAND (Human & Digital) will discuss a growing set of use-cases & adopters of the HAND Talent ID – providing provenance of both real and virtual (digital replica) talent across cultural industries.
Presenter:
Will Kreth, HAND (Human & Digital), Founder / CEO
This session was a part of the ASG Talent Staffing and Operations Workshop at the 2025 Silicon Valley Video Summit.
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