As more sports-media organizations look to shift more of their production-operations to the cloud, many are finding the transition is easier said than done due to the multicast limitations of the cloud. That’s exactly where swXtch.io sees an opportunity for its core product cloudSwXtch – a virtual overlay network that lets the user build a high-performance network on top of their cloud network without changing the application code.
swXtch.io’s software-based networking architecture allows broadcasters to implement ground-to-cloud and cloud-to-ground multicast while incorporating critical video and audio standards. Available for AWS Multicast, Azure Multicast and Google Cloud Multicast, cloudSwXtch lets the user add bare-metal features and performance to their cloud or edge applications with the touch of a button.
As live production moves to the cloud, support for industry standards such as SMPTE 2110 remains important. Because cloudSwXtch acts as a virtual overlay across a physical broadcast network or cloud tenant, media companies can adapt their networks and add features like multicast, uncompressed video distribution and network path redundance that high-bandwidth workflows require. cloudswXtch also implements SMPTE 2022-7 by splitting the network traffic for a video stream at the source and creating multiple redundant network data paths.
SVG sat down with Geeter Kyrazis, swXtch.io, Chief Strategy Officer, to get an overview of the cloudSwXtch platform, discuss how it fits into live-sports production, and where the technology is headed in the future.