DNA Inc.'s Thomas Engel on Evolving Digital Experiences & In-House Collaboration
New Sponsor Spotlight
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9m 47s
DNA Inc. specializes in crafting next level digital experiences in the Media, Streaming, Sports, and Automotive industries—delivering seamlessly across mobile, web, smart TV, set-top boxes, in-car systems, wearables, and smart speakers.
The company’s expert team collaborates closely with in-house teams and stakeholders, bridging skill gaps and adding firepower where needed. Founded by three BAMTECH veterans who played a major role in launching Disney+ and ESPN+, DNA Inc. embeds design and engineering talent directly into client teams.
By prioritizing user experience and platform-native features, DNA is able to quickly adapt fan/consumer demands as streaming options continue to expand and fragment.
SVG sat down with Thomas Engel, co-founder and Director of Media Services at DNA Inc., to discuss its role in digital products for sports and media, why their embedded talent approach has been successful, the importance of blending design and engineering, and how he sees AI-based tools and interactive experiences as major factors in the coming years.
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