Celebrating Women’s Sports: Why It’s Good Business
Trending Now • 30m
In recent years the growth of women’s sports has become undeniable and it is also becoming a more powerful force for broadcasters and advertisers looking to reach new audiences. Leaders from across ANZ discuss the growth of women’s sports, why younger sports fans are primed to drive engagement even further, and how your organization can help lead the charge.
Panelists:
Steve Cliffe, Sports Commercial Specialist
Maura Everett, PUMA
Louise Ferguson, Octagon, Octagon, Co-Lead of Octagon Australia and Head of Client Services, Australia & Southeast Asia
Paul Meltz, A-Leagues, Head of Original Content
Moderator: Sarah Butler, Sport Business Connected, Founder
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